Art
All artwork and patterns are © mossbotanical. Unauthorized use, reproduction, or distribution is prohibited.
Photograph by @4.0._clock
2025
This visual project was created for Morandi Park,
focusing on expressing the products’ ingredients and sensory qualities through restrained composition and soft, muted tones.
By emphasizing negative space and a low-saturation color palette,
the visuals convey the brand’s sense of calm and balance.
The arrangement allows the form and texture of the packaging to emerge naturally,
shifting attention away from overt styling toward the essence of the product itself.
This work translates Morandi Park’s philosophy of gentle, everyday skincare
into a quiet yet clear visual language.
Photograph by @4.0._clock
2025
Photograph by @4.0._clock
A new brand launch project by LG Household & Health Care. We led the launch visual creative, shaping the brand's first impression from the ground up.
Photograph by @4.0._clock
CUEREN is a brand founded on the belief that fine leather carries both material value and spirit, a concept reflected in its name combining “cuero” (leather) and “ren” (soul).
Built on over 40 years of craftsmanship, the brand uses premium natural leather to create products that become more comfortable and meaningful over time. CUEREN emphasizes traditional Mediterranean manufacturing techniques and skilled handcraft to achieve timeless yet personal designs. Each collection is developed through nearly a year of research to create lasts optimized for Korean foot shapes, ensuring balance between form and comfort.
Through continuous material and technical innovation, CUEREN offers timeless design that transcends trends while remaining accessible in price.
Film by @understandan 2025
Brand Film Main ver.
for brand [Forment]
Film by @understandan 2025
short ver. 1
translates functional concepts such as color care and scalp balance into a structured and clearly articulated visual system.
The packaging is designed for intuitive recognition across product lines, using restrained color accents and generous spacing to balance professionalism with everyday usability.
Overall, the design aims to convey trust rooted in salon expertise while maintaining a calm and approachable presence for daily haircare routines.
Brand Main Product film creative ver. 1
002
Mossbotanical
Photograph by @Parkjiiwoo
2025
Photograph by @hwangbyungmooon
Brand Asset, 2023
Photograph by @wnsol
Seoul, Korea
This visual project was created for the frauka brand,
translating the brand’s refined sensibility through the subject’s presence, negative space, and restrained styling.
By avoiding excessive direction, the work emphasizes natural light, subtle textures, and a quiet composition,
allowing the figure to convey a calm yet grounded atmosphere that reflects frauka’s identity.
This project serves as an exploration of the brand’s visual direction,
focusing on tone, rhythm, and mood to suggest frauka’s identity in a subtle and understated way.
Brand Asset, 2023
Photograph by @wnsol
Seoul, Korea
This product visual was created for frauka,
drawing inspiration from sage, the key ingredient of the product.
By emphasizing moisture, texture, and shadow within a dark, natural setting,
the image evokes the vitality and purifying qualities of the plant itself.
Minimal intervention and restrained composition allow the product to feel
as though it exists naturally within its environment, rather than being staged.
This visual aims to express frauka’s philosophy of connection to nature, balance,
and sensory healing through a quiet yet immersive atmosphere.
Photograph by @4.0._clock
Rather than emphasizing bold contrasts or overt hues, the work focuses on subtle variations—
the density of light, the texture of skin, and the flow of hair — where color is perceived as mood and atmosphere rather than as a distinct element.
Here, color functions like a surrounding temperature, quietly enveloping the scene instead of asserting itself.
Through restrained composition and a still presence, the project translates the sensation of color into a calm, silent visual language.
This work approaches color not as something to be seen, but as something to be felt.
Photograph by @4.0._clock
2025
This visual project was created for Morandi Park,
focusing on expressing the products’ ingredients and sensory qualities through restrained composition and soft, muted tones.
By emphasizing negative space and a low-saturation color palette,
the visuals convey the brand’s sense of calm and balance.
The arrangement allows the form and texture of the packaging to emerge naturally,
shifting attention away from overt styling toward the essence of the product itself.
This work translates Morandi Park’s philosophy of gentle, everyday skincare
into a quiet yet clear visual language.
Color+ & scalp solutions.
A comprehensive branding project for Lumio, encompassing brand identity, packaging, and visual direction.
2025
This project is a comprehensive branding work for the haircare brand Lumio,
covering the entire process from brand development and visual identity design
to packaging design and overall visual direction.
Centered around the concept of balanced scalp and hair care,
the project establishes Lumio’s visual language through the development of
its logo, color system, and core graphic elements, reflecting the idea of a healthy, everyday hair routine.
The packaging design focuses on balancing functionality and sensibility,
ensuring clarity of product purpose and ingredients while maintaining a calm, refined brand presence.
Across all visual outputs, minimal intervention and generous negative space are used
to convey Lumio’s reliability and sense of stability as a brand designed for daily use.
This project is a comprehensive branding work for the beauty brand OYOT,
encompassing brand concept development, visual identity design, graphic and pattern creation, as well as overall visual direction.
Inspired by natural materials and structures, the project establishes OYOT’s refined and sensory approach to beauty through a cohesive visual language.
A custom pattern developed from elements derived from bamboo serves as the core motif,
providing rhythm and texture across the brand’s visual system.
The visual framework was applied across multiple touchpoints—including the opening event space,
seeding packages, and menu boards— functioning as an integrated brand experience rather than a one-time visual expression.
This project focuses on building OYOT’s world from the ground up, ensuring a consistent and immersive brand experience across all visual encounters.
botanydirector@gmail.com
@mossbotanical
By merging organic natural forms with artistic and graphic elements,
the studio creates new visual expressions and reinterprets existing ones across various mediums, including graphics, patterns, objects, and spatial design.
Through collaborations with brands, Mossbotanical aims to go beyond temporary visuals, designing sensory experiences that remain memorable over time.
Doctoralthea
Sisao
frauka
Morandi Park
Lumio
OYOT
Covernat Beauty
Tense
Inglot
Alternativestereo
CLIO
The Whoo
Holika Holika
Liber
Too Cool For School
Forment
Medicube
Delphyr
Ritual
Cueren
Abib
Laka
LG
Lotte Shopping
Marie Claire
Arencia
Tenui
Rooton
Klairs
Pink Wonder
Aroha
Jo Malone London
Anilo
1970
Notif
Uriage Korea
BBIA
Liflow
Aromatica
One Thing
Stembotany
Muhayu
Last Updated 25.12.31